Welcome To

Westbridge Strategies

Westbridge Strategies delivers strategic communications, crisis leadership, and content that cuts through the noise.

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Who We Are

Westbridge Strategies is designed for a world where reputations can shift dramatically with just one news cycle. We provide top-tier media training, crisis management, and strategic communications for clients who cannot afford mistakes, such as law enforcement agencies, political leaders, healthcare institutions, and corporations facing challenges.

What sets us apart is not only our services but also the expertise of our team: former national reporters, experienced political aides, and public affairs specialists who have experienced both sides of the story. We deliver proven strategies rather than theoretical concepts.

As the need for reliable and adaptable communications grows, Westbridge is ready to become a key player in the industry, offering high-margin services, expanding digital products, and establishing enduring advisory partnerships.

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Our Mission

To empower institutions and leaders with the tools, training, and strategy to communicate clearly, confidently, and credibly, especially when the stakes are highest.

Our Vision

To become Canada’s most trusted partner in strategic communications, known for our impact, integrity, and insider expertise.

What We Do

What We Do

01

Media Training

Customized, scenario-based on-camera coaching for public-facing leaders, focused on mastering interviews, press conferences, and public speaking under pressure.

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Media training

02

Crisis Communications

Immediate strategic support during high-risk incidents, including message development, media handling, and stakeholder coordination within the first 48 hours of a crisis.

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Crisis communications

03

Strategic Communications

Full-service development of messaging, narratives, and rollout plans for major initiatives, announcements, or reputation-building efforts.

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Strategic communications

04

Content Studio

High-impact written and visual content, from speeches and op-eds to social media copy and video scripts, crafted to amplify your message and control your narrative.

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Content studio
Your Message Your Strategy Your Success Your Message Your Strategy Your Success

As Seen On

As Seen On

Trusted voices from Westbridge have appeared across major broadcasters, newspapers, and international outlets.

CP24 CTV Entertainment Tonight Global News BNN Bloomberg The Canadian Press National television network News outlet Sky News Toronto Star Western Standard BBC CBC Newstalk CNN CityNews Hindustan Times National Post The Times CP24 CTV Entertainment Tonight Global News BNN Bloomberg The Canadian Press National television network News outlet Sky News Toronto Star Western Standard BBC CBC Newstalk CNN CityNews Hindustan Times National Post The Times

Our Team

Experts in media, politics, and public affairs, trusted when the pressure is on

Travis Dhanraj

Travis Dhanraj

Founder & President

Karman Wong

Karman Wong

Partner

Tom Allison

Tom Allison

Vice President

Mark Saunders

Mark Saunders

Senior Advisor

Hon. Michael Ford

Hon. Michael Ford

Senior Advisor

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To become Canada’s most trusted partner in strategic communications, known for our impact, integrity, and insider expertise.

Who We Are

Westbridge Overview

Founder & President

Travis Dhanraj

Travis Dhanraj leads Westbridge Strategies with more than two decades of front-line experience in Canadian media and communications. Having held senior roles at CBC, CTV, Global News, and CP24, he has reported on and anchored coverage of the most significant political, economic, and public interest stories of the last 20 years, most recently as CBC’s Senior Parliamentary Correspondent in Ottawa and host of Canada Tonight.

This deep media background gives Travis an unparalleled understanding of how narratives are shaped, how newsrooms operate, and what it takes for a message to cut through. At Westbridge, he applies that expertise to equip leaders and organizations with the strategies, preparation, and confidence to perform under pressure, whether in a national media interview, a high-stakes public announcement, or during a crisis with reputational risk on the line.

Travis works closely with clients across the public, private, and non-profit sectors, delivering tailored communications strategies that drive results. His approach blends message discipline, media fluency, and stakeholder insight, ensuring clients are always prepared to lead the conversation and achieve their objectives.

Partner

Karman Wong

Karman Wong has more than 20 years of experience as a communications professional, with the unique perspective of being on both sides of the camera. Karman worked as a television reporter and anchor for Toronto’s 24-hour news channel CP24 and filed reports for Bell Media properties, including BNN and CTV News Channel.

Previously, Karman spent over ten years as a communication advisor to the Premier of Ontario, several cabinet ministers and on federal, provincial and municipal campaigns. She served as the Premier’s Director of Issues Management and Legislative Affairs, guiding and managing the government’s response through contentious matters.

As a communications consultant, Karman has led strategic communications initiatives across sectors including education, energy, policing, and non-profits. She has advised organizations of all sizes, from grassroots cultural groups to multinational corporations, on media and communications strategy, equity-focused communications, and reputation management.

Her work is grounded in a deep understanding of political and media dynamics, with a track record of helping clients manage sensitive issues, strengthen their public voice, and build trust with diverse audiences.

Vice President

Tom Allison

Tom Allison has built his career working in government. He has spent the past 30 years working within the inner structures of both the Ontario and Federal Governments.

Provincially, he has worked in seven different Ontario ministries and was Chief of Staff in six of the ministries for three different ministers. In 2013, after having successfully managed Kathleen Wynne’s campaign to become Leader of the Ontario Liberal Party and Premier of Ontario, Tom joined the Premier’s Office as Deputy Chief of Staff, a position he held for one year.

Tom worked for the Government of Canada for ten years. During this time, he was an advisor to Allan Rock while he was Canada’s Minister of Justice, Minister of Health and Minister of Industry. He was also an advisor to Roy MacLaren while he was Canada’s Minister of International Trade.

Leveraging his diverse skills from his years working in government, Tom managed partnership relationships for a Toronto healthcare company. Tom has managed political campaigns for a number of Canadian politicians including two Toronto mayoral candidates, two former Deputy Prime Ministers, a Premier and several party leaders. He has extensive political experience at the municipal, provincial and federal levels of government.

Senior Advisor

Mark Saunders

Mark Saunders brings decades of leadership and public service experience to his role as Senior Advisor at Westbridge Strategies. As the longest-serving Chief of Police for the Toronto Police Service, he led Canada’s largest municipal police force through some of the city’s most challenging moments, earning a reputation for steady leadership, clear communication, and unwavering commitment to public trust.

Following his distinguished policing career, Mark served as a special advisor to the Government of Ontario on critical files including the provincial COVID-19 vaccine rollout and the Ontario Place redevelopment. He has also worked extensively in community engagement, helping bridge the interests of diverse stakeholders on high-profile projects and policy initiatives.

At Westbridge, Mark draws on his unique perspective from law enforcement, government, and public policy to guide clients through high-stakes situations with credibility and composure. He is a trusted voice for leaders navigating complex issues, offering strategic counsel that blends crisis readiness, stakeholder engagement, and reputational protection to achieve outcomes that stand the test of public scrutiny.

Senior Advisor

Hon. Michael Ford

Michael Ford is a trusted advisor to leaders navigating high-profile challenges, with a career spanning municipal and provincial government, strategic communications, and stakeholder engagement. As Senior Advisor at Westbridge Strategies and Principal of MDF Strategy, Michael blends the agility of an independent consultancy with the depth and resources of a full-service communications firm, offering clients a unique and powerful partnership.

Michael’s public service career includes serving as Ontario’s Minister of Citizenship and Multiculturalism, representing York South–Weston as a Member of Provincial Parliament, and several terms as a Toronto City Councillor. In these roles, he managed complex policy portfolios, led city-wide initiatives, and built coalitions across government, business, and community sectors.

His experience at the highest levels of decision-making gives him an insider’s perspective on how policy is shaped, how media narratives evolve, and how reputations are built or damaged in the public eye. At Westbridge, Michael applies this expertise to help clients anticipate risks, seize opportunities, and communicate with clarity and impact.

He is known for his pragmatic approach, calm under pressure, and ability to align diverse stakeholders toward shared objectives. Whether guiding organizations through sensitive public issues, advising on government relations strategies, or strengthening leadership teams’ communications capabilities, his work is grounded in integrity, discretion, and results.